How Mark Morton and Gibson Transformed the Les Paul for Contemporary Metal]

How Mark Morton and Gibson Transformed the Les Paul for Contemporary Metal]

Mark Morton’s signature Les Paul was years in the making, and then when it finally arrived it sold out in a flash, all 350 units gone. The Gibson R&D team and the Lamb Of God guitarist had cooked up a winner.

They had had also played the long game. As far as marketing campaigns go – accidental or otherwise – this one went all the way back to 2022, when Morton, hitherto a Jackson artist, was first announced as joining Gibson, and everyone wondered what kind of guitar they would develop together.



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