Josh De La Victoria unveils a versatile 7-string S-style guitar.]

Iconic Guitars has given the Stratocaster a stunning modern reimagining for fusion guitarist Josh De La Victoria, and it’s got fans and players in a hot mess.

Granted, electric guitar purists will find a multi-scale, seven-string S-stype complete with an EverTune bridge a bit sacrilegious, but considering the Strat’s recipe has hardly changed in its 70+ years, there will be others out there who welcome the change.

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“Bet you haven’t seen this before,” De La Victoria writes on Instagram alongside a picture of him holding the guitar like a proud father. “I had a chat with Kevin [Proctor, Iconic President] a few months back about a crazy new build idea, and it’s here.

“For the past year, I’ve been thinking about how an S-type guitar could work with multi-scale, and I gotta say it looks and plays incredible. The mix of vintage and modern has always been something that I really connect with and look for. This is probably the most extreme version of that.”

“Really proud of this dude and this guitar,” Proctor adds in his own Instagram post. “Thanks to my dear friend Josh for the idea for this guitar and for trusting our team to bring this incredible Solana 7 multi-scale to life.”

One of the most unique guitars I’ve played – YouTube

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Speaking in a YouTube video dedicated to the guitar project, Victoria says he had been drawn to the idea of “a guitar no one makes that I wish they would,” before he floated the “stupid idea” to Kevin Proctor around the time of NAMM 2025.

Proctor set to work with prototyping straight away, with the first skeleton made just weeks later. The fine-tuning process has naturally taken a lot longer, with De La Victoria’s love of vintage and modern blends embodied in a familiar-looking, feeling guitar that is also distinctly modern.