The Creation of Fender’s New US Line with a “Lived-in” Feel (Not Relic’d)]

The creation of Fender's new "authentically worn" (not relic'd) US collection.]

One of our gear highlights of this year has to be Fender’s American Ultra Luxe Vintage mini-range, which combines the modernist style of the ongoing American Ultra II models with a lightly bashed and aged nitro finish.

While those guitars top the USA Fender line in price, the new American Professional Classic models – which replace the American Performers in the line-up – are effectively half the price, centering on that modern/vintage duality. Is there a theme emerging, we ask Max Gutnik, chief product officer at FMIC?



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