“Top-tier gear on sale: Find discounts across various marketplaces as Guitar Center reintroduces Musician’s Friend as a budget-friendly outlet for high-quality products.”]

Most guitarists know Guitar Center as the music retail giant with hundreds of stores across the U.S., but what many don’t realize is that Guitar Center also owns Musician’s Friend, the long-running online gear destination. Now, Guitar Center is giving Musician’s Friend a serious revamp, relaunching it as the go-to online discount outlet for killer deals on premium gear.

“Premium gear gets discounted somewhere – overstock, open-box, discontinued models. Today it’s scattered across marketplaces and clearance racks,” said Gabe Dalporto, CEO of Guitar Center. “Musician’s Friend pulls it into one place, sourced directly from the brands, at prices that reflect what an outlet should be.”