“I had no idea of the impact that these Instagram videos were having until I went to South Korea. There were 500 people there just to see this ‘Mateus Asato guy’”: How Mateus Asato changed gears from sideman and Instagram guitarist to fully-fledged artist
“I had that guy on the phone and said, ‘Give me one good reason why we should sell you the guitar?’ He said, ‘The money.’ I said, ‘That’s not a good reason’”: Why Uli John Roth turned down a $9 million offer for Jimi Hendrix’s iconic black Strat
“He says, ‘Isn’t this a great guitar? I bought it off some guy on the street for 350 bucks’”: How Lita Ford reacted when she came face-to-face with her stolen B.C. Rich Mockingbird – and the only amp she ever returned
in Artists, Guitarists “I love my Strat; I’m a Strat guy through and through, but I just needed a guitar with humbuckers”: Cory Wong on the making of his signature StingRay and how Vulfpeck just, y’know, made an album during a show
in Artists, Bands “It’s always a guy… It’s like, we’re playing with wireless. Are you an idiot?”: Haim hit back at keyboard warriors who accuse them of not playing their instruments live on stage, and the rock establishment’s refusal to accept them
