Las Vegas is set to play host to the fourth Gibson Garage location. It will be the fourth Garage in total, and the third on US soil.
The original Gibson Garage launched in Nashville in 2023. A London location – the first overseas – arrived in 2024. As recently as last month, Gibson announced the opening date for a Miami store.
Now, “a new Gibson Experience” will hit the Las Vegas Strip in 2027. And it will give players the chance to make a whole different kind of drunken decision on the strip. Who needs an intoxicated wedding when you can wake up next to a five-figure Murphy Lab Les Paul?
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The fourth Garage will be located at Miracle Mile Shops on the Las Vegas Strip, and it continues the firm’s brick-and-mortar expansion plans. It will feature “rare and collectible instruments, immersive artist experiences, and the first-ever Les Paul ’59 Experience.” We’re not quite sure what that means, but color us intrigued.
Spanning 9,000 square feet, Gibson Garage Las Vegas has been dubbed Gibson’s “boldest” yet. It will house brands from across the growing Gibson family, including Gibson, Epiphone, and Kramer, as well as the amplifier brand Mesa/Boogie, Maestro, and KRK.
Visitors will be able to pick up and play gear from across the store and experience its Made to Measure and Custom Shop builds up close. Its centerpiece, however, will be a special Acoustic Murphy Lab Collection Room to showcase its uncanny aging process.
“Las Vegas is one of the most exciting entertainment destinations in the world, and the Gibson Garage Las Vegas will be designed to meet that energy at full volume,” says Anne Rohosy, Interim CEO of Gibson.
“This will be much more than a place to buy a guitar – it will be a place to play, discover, perform, connect and experience the Gibson legacy in a way that can only happen in Las Vegas.
“Building on what we’ve created in Nashville, London and Miami, Gibson Garage Las Vegas will take experiential retail, artist culture and music to an entirely new level.”
“We’re thrilled to welcome Gibson Garage Las Vegas to Miracle Mile Shops,” adds Robert Buchanan, Vice President and General Manager of Miracle Mile Shops. “Gibson is one of those brands that needs no introduction, and what they’re bringing to Las Vegas is more than a store.”
The move will see it neighbor Planet Hollywood and several boutique clothing and jewelry stores.
If Billy Gibbons and his near-mythic Pearly Gates Les Paul aren’t the star attraction of its opening night, a trick has been well and truly missed.
The rapid expansion of Gibson’s Garage locations, coming so soon after the announcement of Miami’s launch, signals the firm’s commitment to embedding itself in local communities and ensuring its physical retail presence.
