How Epiphone made the Prophecy series, its most advanced guitar lineup ever: “We had to reach players we’ve historically underserved while keeping our own identity”

How Epiphone made the Prophecy series, its most advanced guitar lineup ever: “We had to reach players we’ve historically underserved while keeping our own identity”


Epiphone has been the guitar world’s MVP this year, and we shouldn’t be surprised – the early signs were all there when, back at NAMM, the company promised delivery of bigger and better specs across its entire catalog.

Those promises have been realized and then some. First came the Futura family, with its stainless steel frets and color-shifting finishes. Then we got those Inspired by Gibson Custom acoustics, as well as a host of notable signature guitars, to name but a few.



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