“I can’t stand it – it feels like a cheap psychological trick”: How negative marketing in music production is destroying creativity

If you feel like your self-confidence is being undermined by ads and social media posts calling attention to supposed weak points in your music production, you’re not alone. Here’s why this kind of negative marketing can be damaging to your creativity.

Musicians and producers don’t have it easy in the 21st century. Not in the sense that making music is more difficult now than it used to be: in fact, the opposite is almost certainly true. What is challenging, though, is the number of different roles artists are asked to take on when making a song. Once upon a time, an artist merely wrote and performed the song: then there was the producer, the engineer, and of course the mixing and mastering engineers on hand to create a finished product.