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Fender is a company with a fascinating history – controversial eras, personnel shuffles, innovations that didn’t quite work out. But its consistency and constant presence really has no peer. Its two tentpole models have never gone out of production, something that can’t be said of some of its chief rival’s most iconic creations.

Listing all the legends who’ve wielded Stratocasters, Telecasters, Jazzmasters, Mustangs, and Jaguars would put you to sleep, but there’s a rich history of non-household names whose unique, challenging asks of the company forced it to innovate. Fender’s consistent presence hasn’t also meant stasis.